Our story

The AI era changed how people find businesses.

Most businesses haven’t noticed yet. We built citepath.io for the ones who have — and for the agencies helping their clients catch up.

What we do

We built the radar
for AI search.

Every day, millions of people skip Google entirely. They ask ChatGPT to recommend a lawyer. They ask Perplexity to find the best local accountant. They let Gemini pick a restaurant for date night.

Businesses get cited — or they don’t. Agencies notice the traffic shift — or they don’t.

citepath.io checks your page against four live AI engines simultaneously and shows you exactly where you stand, why you’re missing, and what to fix first.

All 4 engines checked in parallel. Results in under 30 seconds.
Four AI engines checking a page for citations

Our mission

One question that
had no answer.

“Are we showing up in AI?”

— Every client, every agency, 2024 onwards

When AI search started to take off, agencies and freelancers started getting this question from clients they couldn’t answer. There was no tool. No dashboard. No benchmark. Just guesswork and gut feel.

Our mission is to make AI visibility measurable — and to put that measurement in the hands of every digital professional who needs it. Not just the ones at big agencies with developer teams. Everyone.

4

AI engines checked simultaneously

< 30s

Average time to first result

5

Fix categories ranked by impact

A person searching for answers in the age of AI

Our vision

A world where no business
is blindsided by AI.

AI search isn’t a trend. It’s infrastructure now. We’re building the tools that make navigating it as routine as checking a Google ranking.

Before AI search

Pre-2023

Google dominates. Rankings are the universal measure of digital visibility. Every agency measures the same things the same way.

The shift

2023–2024

Hundreds of millions of people start using ChatGPT, Perplexity, and Gemini instead of searching. The rules of visibility get rewritten overnight.

The gap

Now

Businesses lose AI visibility without knowing it. Agencies get asked the question they can't answer. There's no tool built for this yet.

The future we're building toward

Where we're headed

AI citation tracking is as routine as checking a Google ranking. Every agency runs citation checks as standard client onboarding. No business is blindsided.

The future of AI-powered visibility

Our values

The four things we
won’t compromise on.

Real engines, real results.

Every check runs against the live API of each AI engine. No simulations, no caching, no proxies. What you see is what your client's customer sees today.

Honest diagnostics over flattering reports.

If a page isn't cited, we say so — and we rank the reasons by impact, not by how easy they are to fix. Comfortable lies help no one.

Built for practitioners, not theorists.

Designed for freelancers and agencies doing client work at pace. Speed, clarity, and exportable results matter more to us than feature bloat.

Priced for the independent professional.

A one-person GEO consultancy deserves the same intelligence as a 50-person agency. We charge for value delivered, not for seat counts or enterprise tiers.

Our workspace and way of working

The difference

What changes when
you finally know.

Before citepath.io, a typical agency conversation went: “We think you’re probably showing up in AI… we’ll look into it.” After, it’s specific, evidenced, and actionable.

Before citepath.io

Are we showing up in ChatGPT?

No data available.

Do AI engines cite our page?

No data available.

Why did organic traffic drop?

No data available.

Guesswork. Zero visibility into AI.

After citepath.io

Cited on 3 of 4 engines
Perplexity
ChatGPT
Gemini
Claude

Top fix

#1Missing FAQ schema on homepage

Add structured data — ChatGPT is citing the competitor who has it.

Monitoring active. You’ll be alerted if status changes.

For GEO freelancers

A new billable AI visibility audit service — with client-ready PDF reports built in.

For digital agencies

A defensible, differentiated edge in AI visibility across an entire client portfolio.

For SMB clients

The difference between being found in AI and being replaced by the competitor who was.

Ready to find out if your clients
show up when it matters?

3 free checks per month. No credit card. First result in under 30 seconds.